As a society we have grown to embrace and to rely on social media platforms to gather information and keep up too date with global events. It seems that in this day and age with people having the ability to create blogs and their own online platforms that anyone can become a journalist in one way or another. For instance, you are reading this article on this free blog hosting website right now. So what effect does this have on modern journalism?
With the rise of social media traditional outlets of news delivery are their ground. We saw this earlier in the year when Fairfax media announced job cuts in their editorial department. In an interview conducted by the ABC on the topic of job cuts Fairfax journalist and director for the centre of advancing journalism Dr Margret Simons said this:
“Sadly, it’s just the latest step in the decline of traditional media business models”
The quote from Dr Simons and Fairfax media’s job cuts infer that traditional media business models are changing to keep up with the modern form of media consumption. As in todays modern age we are bombarded by information on a daily basis from the internet, social media applications like Facebook and Twitter often have major events covered under their trending sections. People often check what’s trending to learn what is happening in the world rather than visiting news websites, this means that traditional news sites are losing traffic.
As of 2016 news and media outlets face yet another issue, this issue being the “fake news” dilemma. Fake news and US president Donald Trump go hand in hand as he is the one that brought the idea to the mainstream surface. The main issue though within this dilemma is the spreading of misinformation with high profile figures like Donald Trump declaring that some news agencies are “fake news” people will grow to doubt these agencies which in the long run hurts media company’s like the previously mentioned Fairfax media.
To summarise we are finding that traditional journalism and media companies are having to evolve to keep up with the rapid spread of information on the internet.
Sources
http://www.abc.net.au/radionational/programs/bigideas/the-future-of-journalism/8406570